What to Sell on Amazon – 6 Characteristics of a Profitable Product

created on 25-Tuesday-February-20 12:40

best product to sell on amazon

Being an Amazon seller is one of the greatest and most lucrative experiences one can embark on. But all that can come to a screeching halt if you choose the wrong product to sell on Amazon. You need to know what to sell on Amazon in order to make a profit. Here are six characteristics of the best product to sell on Amazon.

1. High Demand But Minimal Competition

When looking for the best things to sell on Amazon, you need to make sure that they don’t have a lot of competition. Of course, a high amount of competition is a good sign that there are profits to be made. But that also means that you will have a tough time breaking into the market.

You need to find a product that has a high demand but minimal competition – don’t get excited at just the demand. Doing this research can be exhausting, but luckily, there are a number of product research tools you use.

They contain a product database with millions of profitable products that you sort through using advanced filters to find those ones with high demand and minimal competition. Here are some of the most popular product research tools that you can use:

  • IO Scout
  • Jungle Scout
  • Helium 10
  • Viral Launch
  • AMZScout

2. Not From a Big Brand-Dominated Market

Even if you manage to find a product with high demand but low competition, make sure that you are not up against big brands. Big brands usually sell more than no-name brands. And that is because they have worked hard to established brand recognition and brand loyalty.

So if you search for a product and see that the top sellers are big brands, that is a sign that you should move on – not move forward. If you decide to go up against the big brands, make sure that you have an ace in your hole that will make consumers consider you instead of them.

3. $10 to $100 Price Tag

When looking for what to sell on Amazon, the price tag really matters. In theory, the more you charge for a product, the more money you stand to make. But if you think like a consumer for a second, you will see that anything above $100 actually requires some thought before purchasing. The more consumers have to remunerate over buying your product, the more you lose out on impulse purchases.

If you are looking to make a profit with low-priced products, then you can always sell them in large volumes. When you are starting out, you really want to get the support of impulse buyers. So that is why a $10-$100 price tag is ideal.

4. Small Size

When it comes to size, the smaller the size, the less you have to pay for shipping. So when you are thinking of products to sell on Amazon, start by considering selling something small first. The more you save in shipping, the more you can price your products competitively.

However, this is not to say that big items should be avoided when considering what to sell on Amazon. Trying using an FBA calculator to see if you stand to make a profit after all the fees have been covered. If you decide that it is worth, then there is no reason why you shouldn’t go for it.

5. Durable

You need to choose products that are durable when researching profitable items to sell on Amazon. If you sell something that will come apart only after a few uses, then you will be flooded with so many bad reviews that your sales will tank. And if they reviews get so bad, Amazon will be forced to shut you down, ending your seller career in the process.

6. Repeat Purchase Potential

Some of the best products to sell on Amazon are those with the potential to encourage repeat purchases. If you want to keep selling to the same customers, avoid those products that your customers will only need to purchase once and be done with you. Choose something that encourages repeat purchases.

Final Thoughts

Figuring out what to sell on Amazon is not easy, but by knowing what characteristics to look for, it should make your search easier. It is extremely important to pick the right product every time you want to sell something on Amazon. So it is a good thing that you know the characteristics of the best items to sell on Amazon.


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